The Shops at RedBird
The transformational redevelopment of Southwest Center Mall, originally built in 1975, into a 950,000 SF mixed-use destination anchored by healthcare, education, retail, housing, and hospitality.
- Market
- Southern Dallas, TX
- Asset class
- Mall redevelopment / mixed-use
- Status
- Current
- Role
- Co-Developer/Partner
- Size
- 791,261 SF (950,000 SF at full build)
- Total investment
- $400M +/-
- Delivered
- Phased delivery underway
- Partners
- UT Southwestern Medical Center, Children's Health / Children's Medical, Dallas College, Parkland, City of Dallas
ANCHOR + KEY TENANTS
- UT Southwestern Medical Center
- Children's Health / Children's Medical
- Parkland
- Dallas College
- Burlington
- Chick-fil-A
- Starbucks
- Foot Locker
- Breakfast Brothers
PROJECT RESOURCES
The only regional mall in the southern sector of Dallas, sited at U.S. 67 and I-20, had become physically obsolete while remaining a landmark the community was deeply invested in. Any credible plan had to solve for obsolescence, tenant credit, and public trust at once.
- STEP 01
Reposition the asset around non-retail demand drivers, healthcare, education, and office users with long-term credit.
- STEP 02
Coordinate public and private capital so the basis works without compromising quality.
- STEP 03
Deliver Class A apartments, hotel, grocery, restaurants, and family entertainment alongside the institutional anchors.
- STEP 04
Maintain continuous community and civic engagement through every phase of execution.
A multi-award-winning $400M redevelopment that has become the reference project for impact-driven redevelopment in Dallas, and the credential that brings owners and institutions to Russell Glen in other markets.
Southern Dallas has a regional destination again, healthcare, education, jobs, and retail in one place, owned and operated with the community rather than around it. RedBird is the proof that the blueprint works.
- Transformation
- Intentionality
- Roots + Reach
